There are a few things that matter to me when it comes to how I run the business. I occasionally share bits and pieces on the blog.
One of the big things that matters to me in how I do things, is waste. Everything that I do is designed to minimise the amount of stuff that gets thrown away. To me it makes perfect sense, less waste reduces costs, and is better for the environment.
So what do I mean when I talk about reducing waste?
For starters running a business means lots of deliveries arriving with me. If I can, I re-use that packaging. If I can't reuse it then it will be recycled. I bulk order as much as possible to minimise the amount of packaging that arrives with me, and where possible will buy options that are re-fills.
When I dye I try to reduce the amount of plastic that I use. I've yet to develop a satisfactory no-plastic method, but I keep trying. The only paper kitchen roll I use is to test colours, anything that needs wiping up is done using washable towels and cloths. In terms of dyes, I make sure that the dye ends up on the fibre, and stays there. I use professional quality dyes responsibly, next-to-no dye ends up going in to the waste water system.
Our water come from a spring, so I'm also aware of trying to reduce the amount I use in summer. I try to strike a balance between enough to make sure fibre is rinsed well, and avoiding waste. Water for soaking fibre before dyeing is used to water the garden. I also use a biologically friendly, degradable, scentless, detergent.
When I send out orders I try to minimise the amount of packaging that you get. I don't do fancy tissue paper wrapping or pretty stickers. I know that it's probably more pleasurable to open a parcel that feels like a present, but that tissue paper has taken resources to make, and even if you recycle it I still feel it's an unnecessary "extra". Instead I send out fibre in a grip-seal plastic bag. And yes, plastic is less green than paper, but most wasteful of all is having to replace an order that has got damaged in transit due to water or scent damage. The bags I use are good quality and can be re-used for multiple tasks for years.
The mailer bags themselves are made from recycled plastic, and are bio-degradable.
For those same reasons the only "extra" you get in a parcel is a small sample of fibre. I could create lots of lovely branded "stuff" but in our house most of that "stuff" just ends up going straight to the recycling bin. I don't need a pretty postcard, or a bookmark. Minimising extras also reduces my costs, which means you pay less. Yes I can get things printed for minimal cost, but it's amazing how 10p here, and 5p there starts to add up when you work out prices for things. Fancy packaging also takes more time to do, I'd rather devote my limited hours to dyeing, which again means that I can charge less.